BOOKS / DR. JARIK CONRAD
Both books explore that question from different sides: the choices we make and the systems we live within.

Dr. Jarik Conrad examines the psychological forces behind America’s most persistent disparities. Drawing on neuroscience, behavioral economics and his upbringing in East St. Louis, he explores why smart, well-intentioned people make decisions that harm themselves and others—and what it takes to change.
2009 Independent Publisher Book Awards
2008 UnityFirst
National Salute to World Class Excellence Award
Humans are capable of remarkable kindness, but our evolutionary wiring can also produce astonishing cruelty. Dr. Conrad traces social and economic inequality, broken government promises, and reform efforts undermined by the industries they were meant to challenge.
2024 Axiom Business Book Awards
Bronze medal · Digital Media (eBook or audiobook)
International Book Awards
Finalist · Social Change
“You’ve given me a whole new way to view our world! It feels like a huge light bulb turned itself on in my head! I’m already sharing what I’ve learned with my friends and family.”