Most change initiatives fail not because the strategy is wrong, but because the organization can’t bend without breaking. Resilience isn’t enough anymore. The companies that win the next decade will be the ones that can rewire their own assumptions, structures, and behaviors faster than the market changes around them. Dr. Jarik Conrad introduces Organizational Plasticity™, a framework for building enterprises that adapt the way the human brain does: continuously, intelligently, and without losing their core identity.